This project presents the concept of Transactive Memory System (TMS) through a fold-out brochure that visually and textually illustrates its three key stages: encoding, storage, and retrieval. The design emphasizes the flow of information and the logic of distributed expertise within groups. Structured layout and simplified graphics guide the reader through the core idea of “who knows what” in a team setting. The unfolding format mirrors the progression of the TMS process, allowing the content to reveal itself in a clear and sequential manner.